Read more ‘The Girl With the Dragon Tattoo’ Director to Remake Bollywood HitĪ new crop of independent Indian producers is also stepping up to the plate.
“It’s a good way to enter the market by developing remakes of stories that are universal,” said UGC Images business director Alexandre de la Porte. One of its latest titles, Serial (Bad Weddings) - which was a major hit in France, clocking 12 million admissions - seems a potential fit for India given it revolves around marriages and family. Leading French player UGC Images is also exploring the Indian market. French banner Les Films Pelléas sold rights for three titles: comedy After You ( Apres vous) was remade as 2013 release Nautanki Saala, directed by Rohan Sippy Audrey Tautou starrer Beautiful Lies is being turned into Shimla Mirchi, which will see legendary director Ramesh Sippy helming a film after two decades And another Audrey Tautou starrer, Priceless, will get a local retread via Disney-UTV India. In recent months, French producers have sold remake rights for a slew of titles such as Gaumont’s award-winning hit The Intouchables (acquired by The Lunchbox co-producers Karan Johar and Guneet Monga). Next year’s festival will also see a partnership with Indian online video portal Half Ticket. Held every January, the online festival screens selected French titles and has partnered with iTunes, Hulu and Vudu for the U.S.
Moreover, Unifrance is also exploring digital options such as its 4-year-old online initiative. Unifrance has also set up a Mumbai office to continue expanding interactions between France and India. “Exploring remakes of French titles is a good way to expand the market for us since traditional distribution in India of French films is limited,” Unifrance deputy general manager Xavier Lardoux tells The Hollywood Reporter.
See more Bollywood’s Amusingly Blatant Copies of Hollywood Movie Posters The event included screenings of six French titles for the consideration of potential Indian producers. A first-of-its-kind French remakes market, which was organized at the Mumbai Film Festival, was put together by French government-backed film body Unifrance and La Fabrique Films, headed by a former French embassy official posted in Mumbai, Deborah Benattar, who has made the city her home. It’s not just Hollywood but also the French who are forging ahead and lining up deals. Lionsgate and Endemol India announced a co-production of the Hindi version of the 2011 sports drama Warrior, which starred Tom Hardy and Joel Edgerton.
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