Check the link here for Linking your Google Ads and Google Analytics Account. Ensure that you have linked correct views in GA and accounts in Ads. Google Ads and Analytics have not been linked properly you may get ‘not set’ values. A brief Introduction About EasyInsights.Linking Google Ads and Google Analytics.‘Not Set’ Value in Google Ads Reports can be due to many reasons: This report helps you understand which ad campaigns are most effective and which ones you need to work on. It gives you a peek into how your users are acquired, user activity on the site and user conversion metrics.
The Google Ads Report shows you the data for visitors who clicked on Google Ads on your website. In this article, let us look at possible reasons for getting ‘not set’ value in Google Ads Report and how to fix ‘not set’ value for Google Ads:Īlso read: How to Effectively Resolve Data Sampling and Data Latency Issues in Google Analytics? When you set up Google Analytics initially or add a new feature, notice if it throws any ‘not set’ values. Moreover, getting a ‘not set’ value result instead of standard values is a red flag that there is a glitch in the Google Analytics implementation on your site. This is a crucial missing piece in the puzzle for the marketing team because you won’t be able to analyse this number or gain any insight from it. Have you found ‘Not Set’ value in your Google Analytics results, and it has left you puzzled? The ‘Not Set’ Value result instead of an actual value indicates that Google could not extract data for this value or be unable to read it.
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